Bringing your brand’s vision to life through
sports sponsorships.
About Us
Montanari Sports Marketing is a specialized agency focused on sports marketing, sponsorships, brand licensing and hospitality services.
Our vision is to use sports as a platform to connect brands with their audience—not just consumers, but real people—through innovative, groundbreaking projects that leave an impact.
Our Services
Sponsorships Management: Negotiation of sponsorship agreements ensuring the foundations of a profitable partnership and sponsorship management that align brand goals and resonate with target audience.
Brand Licensing: Development of licensing programs that expand brand reach, generate new revenue, and enhance consumer engagement through strategic product collaborations.
Campaigns and Activations: Comprehensive marketing campaigns that leverage our industry knowledge, and engaging activations that enhance branding and connect with target audience.
Hospitality Services: world-class hospitality services, having experience in FIFA World Cup, UEFA Euro and UEFA Champions League hospitality programmes.
Our Approach
Tailored solutions: We offer personalized strategies designed to meet the unique objectives of each client.
Experienced Professionals: Every project is handled by seasoned sports marketing experts with extensive backgrounds in major sporting events and collaborations with top-tier organizations.
Agility and Value: As a small agency, we combine flexibility and competitive pricing with the high-quality standards expected from industry leaders.
Our Committment
To deliver excellence
through effective solutions
driving measurable results.
Our Committment
To deliver excellence
through effective solutions
driving measurable results.
About the Founder
Luciana Montanari is a seasoned sports marketing executive with over 12 years of experience, having held various roles with leading industry players, such as FIFA, UEFA, CBF and MATCH.
Her profound understanding of the needs and challenges faced by sponsors, rights holders, and agencies inspired to found Montanari Sports Marketing.
Montanari Sports Marketing was established as a one-stop agency to provide comprehensive solutions, including sponsorship, licensing, campaigns, activations and hospitality services.
Cases
Cases
Amstel F&B and Fan Experience booth at Copa Sudamericana Fan Zone in Asuncion, 2024.
Sponsorships management of Misfits Boxing Qatar, liaising with sponsors, local government, and agencies.
Management of Absolut Sports sponsorship programme of Copa América 2024.
Amstel Hospitality Programme at Copa Libertadores in Buenos Aires, 2024.
Amstel Hospitality Programme at Copa Libertadores in Buenos Aires, 2024.